But my belief in the nutritional values of Malta Guinness at the time was based on fact. Each time my parents bought me Malta Guiness, I turned to the back of the bottle and read the ingredients. I never knew why I did so, really. But I kept going back to it. I took interest also in the fact that the number and range of vitamins contained in the drink were written boldly and they appeared all over the bottle. It did something to me, even as a little boy.
In the US, presently, marketing strategies urge adults to have a five-hour energy drink in the form of a 2 oz liquid injection, while artificially colored and flavored “water personalizers” are the newest fad for teens. The best-selling energy drink world-wide, caffeine rich Red Bull (which in 2009 in Austria was found to contain trace amounts of cocaine), is advertised in athletic tournaments and on sports and adventure equipment. It would seem that healthful ingredients are not a selling point when it comes to the marketing of mainstream beverages. Rather, consumers jump at the promise of energy, sports and flash.
The active decision to consume healthful food and beverages makes us feel dignified and proud. In truly valuing our own health we value life itself. That intrinsic, unifying value is the mystery of "Mother Food" that warms and nourishes us.